@illRoots 2 Promo Video

The video for illRoots 2 dropped tuesday but I was traveling back from Orlando then, & I was sick yesterday [I still am sick] so I wasn’t able to view it to today.

Let me say, this is crazy. Basically, the whole point of the video [& the accompanying text] is that illRoots is moving from a music blog, to an entertainment provider. Rather than re-posting music like other blogs, the new illRoots will be delivering the content.

View  check out the official press release after the jump. Shout-out to Mike Waxx, Mike Carson, & the whole illRoots team !

Here’s What We’ve Been Doing: illRoots2 Promo from illRoots.com on Vimeo.

After a year of planning, reworking, starting from scratch and traveling, illRoots2 is finally becoming a reality. It wasn’t until March of this year that Mike Carson and I really kicked things into motion. Since then we’ve gone from Chicago to Austin to New York to Los Angeles, capturing content from some of our closest friends and favorite artists. We’ve really dedicated so much time and brain power to this project that’s it’s sort of surreal to be this close to launch.

Now what exactly is illRoots2? In short, it’s the new version of illRoots with a much updated look that will focus primarily on providing high quality original content at a consistent basis. We’re enhancing our interview format, creating music videos, releasing new audio, doing photoshoots and throwing concerts amongst other things. All in house. We’ll still be bringing you what you want as far as news and media, just with our own material mixed in to play.

Some people came and went over the years, but our team is now concrete and really ready to try something new.
We appreciate your support and hope you stay tuned. The new site drops in the first week of August. Look out for Part Two of our promo video to announce the official release date. Fun things on the way!